E-Newsletter Service

If you're unfamiliar with email marketing, you may think that it's not a big deal. You see the kind of stuff that your email spam filter catches, and assume that's where your email newsletter will end up.

Well you'll be happy to know that email marketing works, and it works better than you ever imagined. Research by the Direct Marketing Association showed that in 2009 email marketing generated $43.62 in revenue for every dollar spent on marketing.

That statistic has hopefully peaked your interest in doing some email marketing of your own. So why does it work you may ask.

• You can directly target the people interested in what you have to offer
• It drives direct sales
• It builds relationships, loyalty and trust
• It supports sales through other channels
• And most importantly, it's very cheap

The way it works is simple. You collect a list of email addresses that you wish to send your E-Newsletter to. This list can contain the email address of past/current clients, along with ones collected through your website.

A small form can be added to your website that people can use to sign up to your E-Newsletter. This means that the people who will receive your E-Newsletter are already interested in the products/services you offer.

I can create the E-Newsletter for you, and most importantly I can provide full tracking and analysis of how many people opened it, and overall how successful it was. This tracking information is invaluable as it allows you to see what works, and what doesn't.

According to one prominent study, this kind of statistical feedback can produce nine times the revenue and eighteen times the profit of just general blind broadcast mailings.

If you have any questions at all about the process, or anything else, then just get in touch.